Consultancy.

Listed below are just some of the topics catered for in our training days and consultancy work:

Marketing – not your cup of tea?

Short. intro - a basic understanding of the latest marketing opportunities that are extremely helpful in starting up a business. For example - People today are saturated daily with Marketing from flyers, newspapers, posters, shops, television and radio. What will make your business stand out?

Are you an Entrepreneur? 

a). What defines an entrepreneur?

b). Can my business succeed if I am not?

c). What can we learn from the entrepreneur?

Can I really afford effective advertising? 

a). Who will design the artwork? Where do I get the ideas from?

b). How do I find the ‘special offers’? (For example, 2500 A6 full colour double sided 300gsm gloss cards for £69 incl. vat)

c). What are the advertising ‘streams’ that would help my business ‘specifically’?

How can I improve the ‘look’ and presentation of my business? 

The fabulous world of ‘Stock’ Photos - Giving your business the right ‘look’ – and it’s FAR cheaper than you think!

a). How do I know what photos/graphics are ‘right’ for my business?

b). Does it really make any difference?

c). What about copyright of photos and images etc?

0845 and 0800 Phone Numbers – Should I be ‘bothered’? 

a) Why might it be helpful to have a local call or free phone number?

b) Isn’t it expensive – what about redirecting calls etc?

Web site – do I really need one? 

a). How much might it cost?

b). Can I build one easily myself?

c). How could I regularly update my site?

d). What can I expect from my website?

e). Where can I list my business on the Internet for free?

f). How do I optimise my website to receive more visitors?

Internet advertising – can it help my business? 

a). How can I budget for Google AdWords?

b). What are the keywords I need to use for my advert?

c). How easy is it for me to manage my own advert online?

d). Are there companies that can do this for me?

Discuss how ‘targeted’ books can help you become an ‘expert’ in your field:- 

Providing a list of books that are available on Amazon, and most of them are discounted. You can also check EBAY for bargain prices, or better still, see if your local Library have them, and if not, ask them to order them in so you can borrow them!

Topics for helpful books are as follows:- 

Lighter and Inspirational reading    

Great Books on Marketing    

Good Copy writing (writing effective adverts and letters to reach your audience.)

Search Engine Optimization – directing traffic to my website.    

Using the Internet for E-Mail Marketing

Each appointment and course we run can be tailored easily to your company/business.